Article written by Lydia Harroch for Socrate in Love

After twenty years of teaching and consulting with the most prestigious luxury brands as expert in brand consultancy and customer experience, you continue to amaze your ecosystem by proposing a new concept that is perfectly in line with new societal priorities. Tell us about this new adventure: Socrates in Love ?

1. Why Socrate in Love ?

Tout d’abord j’ai été inspirée par Socrate qui très justement dit « connais-toi toi-même ». Certes c’est philosophique mais c’est un exercice qui pour certains peut prendre une vie entière afin de s’épanouir pleinement. Universelle, cette citation est plus que jamais une vérité intemporelle.

In Love, because it does not suffice to know thyself. You should also love yourself to better communicate with and interact with others.

That is why, the logo needed to be conventional whilst having an anarchic touch. It represents reason and the ‘punk’ attitude. You must also accept to walk out of your comfort zone, of your structure, to find your path towards personal growth.

The concept of Socrate in Love is the creation of a community in search of its “self”, that my personal and professional experience has allowed me to develop.

2. How did you get this idea?

I have asked myself many questions. I was no longer satisfied and needed a revival, to give a new impetus to my life. I then started to look for what I could do and asked myself “what am I looking for ?”, “how do I find someone to help me orient myself ?”

I decided to look for a solution. And, it is finally while paving the path for myself that I realised there were many people around me in similar situations. However, the need for change was not the same for all the people I met, or even the testimonies that I read. The process was already present in some, whilst in others it was just emerging.

Finally, all these questions that I ask in Socrates, are answers to my own questions.

3. What satisfaction are you expecting ?

Just simply participate in the development of all, by supporting them in meeting people who have themselves changed lives and have become experts in their field. Are there better interlocutors? It is as inspiring as it is encouraging in our society.

4. How have you selected your "Inspirers" ?

I have been lucky to meet wonderful people throughout my life. They have all inspired me either by their uncommon experience, their personality, their tenacity or even their own reinvention. Seeing these successful people living their passion in all sincerity is in my opinion the challenge of Socrate In Love.

It is therefore essential that the inspirers who join in the concept be of high moral and professional standards so that trust can be established.

5. How do you see tomorrow’s world of work ?

I think that the labour codes are going to evolve in order to place the human as priority in the enterprise. The company of tomorrow will have to consider people for who they are, it will have to set up systems in which what we call “employee experience” will truly make sense. It will only have everything to gain by building loyalty in staff who are satisfied and committed in the growth of the company and the satisfaction of customers.

6. Finally, if you had a magic wand, what would you like to change ?

I would like to live in a society where people are satisfied and fulfilled in the work they do, without any conditions. I would like them to allow themselves to want to be revived and welcome change in their lives of they feel the need for it, without it having to be a challenge. It is through the lens of Socrate in Love that I wish to participate in this change and hope to make this magic wand a reality.